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宋锴:宋锴水晕说(九)——分享20年实战营销经验
2018-12-22 3275
对象
企业高层
目的
产品线梳理
内容

产品线运作应该考虑价格带丰富,不要留出空白带,给予竞品以进攻的机会。如果主力品牌定位中高段,应该开发二线品牌丰富低端价格带,形成组合品牌连贯价格带防御体系。主力品相应确立,建立标准产品序列陈列标准,并形成战斗序列,陈列宣传分品相贴近对应竞品,既表现出主力产品的利刃效应,又要突出组合产品线互补掩护利刃效果,从而增强产品组合竞争力,在规模组合的陈列宣传攻势中突出三尖两刃刀利刃效应,整体突破有力!

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Message:Exception of type 'System.Web.HttpUnhandledException' was thrown.
Source:System.Web
StackTrace: at System.Web.UI.Page.HandleError(Exception e) at System.Web.UI.Page.ProcessRequestMain(Boolean includeStagesBeforeAsyncPoint, Boolean includeStagesAfterAsyncPoint) at System.Web.UI.Page.ProcessRequest(Boolean includeStagesBeforeAsyncPoint, Boolean includeStagesAfterAsyncPoint) at System.Web.UI.Page.ProcessRequest() at System.Web.UI.Page.ProcessRequest(HttpContext context) at System.Web.Mvc.ViewPage.ProcessRequest(HttpContext context) at System.Web.Mvc.ViewUserControl.ViewUserControlContainerPage.ProcessRequest(HttpContext context) at System.Web.Mvc.ViewPage.RenderView(ViewContext viewContext) at System.Web.Mvc.ViewUserControl.RenderView(ViewContext viewContext) at System.Web.Mvc.WebFormView.RenderView(ViewContext viewContext, TextWriter writer, Object instance) at System.Web.Mvc.Html.RenderPartialExtensions.RenderPartial(HtmlHelper htmlHelper, String partialViewName, Object model, ViewDataDictionary viewData) at System.Web.Mvc.Html.SDRenderPartialExtensions.SDRenderPartial(HtmlHelper helper, String partialName, Object model, ViewDataDictionary viewData, Action`2 expFunc)
Message:Collection was modified; enumeration operation may not execute.
Source:mscorlib
StackTrace: at System.Collections.Generic.List`1.Enumerator.MoveNextRare() at ASP.views_space_spacerightbar_v2_ascx.__Render__control1(HtmlTextWriter __w, Control parameterContainer) in d:\webs\subsite-pc.jiangshi.org\Views\Space\SpaceRightBar_v2.ascx:line 52 at System.Web.UI.Control.RenderChildrenInternal(HtmlTextWriter writer, ICollection children) at System.Web.UI.Control.RenderChildrenInternal(HtmlTextWriter writer, ICollection children) at System.Web.Mvc.ViewPage.Render(HtmlTextWriter writer) at System.Web.UI.Page.ProcessRequestMain(Boolean includeStagesBeforeAsyncPoint, Boolean includeStagesAfterAsyncPoint)
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